WWF Indonesia Initiates Virtual Talk of Ecolabeled Palm Products
In the virtual talk, representatives of consumers and business actors voiced the importance of the availability of ecolabelled palm oil products as a real step to become a smart consumer.
The discussion, which was attended by representatives of the palm oil industry, retail companies and consumer representatives, was initiated by the WWF Indonesia Foundation (WWF-ID) and the Roundtable on Sustainable Palm Oil (RSPO). The discussion discussed the importance of the availability of ecolabels in products containing sustainable palm oil to realize a sustainable palm oil industry in Indonesia. “Ecolabelling is very important for consumers as a basis for being able to choose and distinguish between sustainable palm products that are in accordance with environmentally friendly social standards and those that are not,” said Imam A. El Marzuq, RSPO Senior Manager Global Community Outreach & Engagement. It is known in a 2015 survey conducted by Deameter, as many as 71 percent of consumers are willing to switch consumption to products that use sustainable palm oil and 27 percent of them are willing to pay more. While the MarkPlus 2020 survey showed a significant increase, as many as 82 percent of consumers are willing to switch consumption to products that use sustainable oil and are willing to pay a price increase for products that use sustainable palm oil. The increase ranged from 1,200 to 6,700 rupiah. In a press release Sustainable Palm Products Need Ecolabeling: Becoming #ConsumenCerdas2021 by Choosing Ecolabeled Palm Products, Head of Footprint and Market Transformation WWF Indonesia, Aditya Bayunanda said, the significant increase in public willingness needs to be answered by industry players by clearly showing products that use sustainable palm oil, through the use of ecolabels and it is time for industry players to answer the market demand for ecolabelled palm products.
|•SOURCE•| Image :gresnews |
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